Everyone is talking about the notch right now. Some will endure the notch, some will not buy the iPhone X because of it, and some won’t really care.

This is the new shape of the iPhone. As long as the notch is clearly present and of approximately these proportions, it’s unique, simple, and recognizable… Apple just completely changed the fundamental shape of the most important, most successful, and most recognizable tech product that the world has ever seen.