AirPods Max officially announced.

I own a pair of Sony WH-1000XM4 headphones, which I believe is the best active noise-cancelling headphones right now. It’s safe to say that the audio quality on the Max would be superior to XM4’s. The current ANC on the AirPods Pro is not great compared to other leading headphones but Apple was working with a small form factor then. Let’s see what they have done with an over-the-ear form factor now. There’s a big chance that the audio quality and the ANC are home runs over the other features. Which brings me to the design.

I like the color choices, that’s it. But the Digital Crown seems out of place, I honestly thought of the Macbook Pro Touch Bar after seeing it. Also, is stainless steel and anodized aluminum really better for a device you put on your head? Everything about this design doesn’t appeal to me the same way the original AirPods and AirPods Pro did. If Apple didn’t made this, I wouldn’t even give it a second look.

And the price… $549 is expensive. Like, wow these headphones better be really good because the XM4’s cost $200 less, and that’s the product that I think Apple needs to beat.

I’m eager to hear what MKBHD and Jonathan Morrison have to say about this next week when the embargo drops.